Geofencing Events: Why & How To Do It
Updated: Feb 18
In-person events offer an unparalleled opportunity to connect with potential clients and customers. These large gatherings can be a wealth of opportunity for small businesses.
When you're looking to boost awareness about your business, choosing to geofence events is a great place to start. Geofencing events allow you to hyper-target your audience and minimize the number of ad dollars spent on those who don't meet your target audience criteria.
Why Geofence Events
Geofencing can help with various occasions, from grand openings to conferences that attract thousands of attendees. When you are considering geofencing, you target like-minded people who might be in specific areas or buildings.
For example, a restaurant's grand opening may want to create a geofence around an entire town or neighborhood that it is in to get the locals to come and try it. Still, they may also want to target people eating at similar establishments to let them know that a new restaurant with a similar type of cuisine is opening.
For events, you may still want to create a fence around the town, if it makes sense, but you will also want to consider creating a geofence around the venue of a similar event, so people know another is coming up in X amount of months. Events tend to be specific around a particular demographic, so you will want to target the area that those people frequent, that might be a hospital, a medical conference or university, or a conference for educators.
How to Geofence Events
Geofencing events may sound complicated, so we'll explain them simply to you. So how do you start geofencing?
Set up a campaign using a reputable geofencing platform, then
Target your audience based on their physical location. (Once someone passes through the geofence they'll become part of your audience)
Send them display ads once they leave the event.
Measure the success of your campaign with detailed reporting (all for a cost-per-click rate of about $1.52)
What to Include in Your Geofencing Ad Design
Before you start sending out geofencing ads, you want to ensure you get the message right. Here are some tips on what to include in your geofencing ad design:
An engaging opening ("Welcome to the neighborhood!" or "You made it!")
A CTA (call to action) to remind the audience what you want them to do
Short copy (readers will get bored quickly!)
Show value (offer a coupon, exclusive deal, etc.)
A geofencing ad can give your brand truly impressive results when done right. So what is a reasonable click-through rate for geofencing? An effective ad can boost your click-through rates by more than double.
How to Appeal to Your Event Audience
If you're new to geofencing, it's easy to get overwhelmed by all possibilities. And while there are endless ways to use this type of technology, there are certain best practices to follow to keep your audience engaged and receptive to your message. Follow these tips to better appeal to your event attendees:
Make a small fence (within a short walk of the target location).
Set up fences where your attendees are most likely to spend their time.
Create a sense of urgency.
Review geofencing data to improve campaigns.
Research your audience before creating the ad.
Learn More About Geofencing for Events
Ready to learn more about geofencing for events? Digi Boost can help you get started. Contact us to learn more about how we can amplify your message with the power of geofencing. Our geofencing platform offers higher conversion rates and a client-forward focus.